Liam Burrett is the author of the children’s book ‘Time to Make a Monster.’ The book is equal parts story and activities in that it incorporates a narrative into drawing, coloring and mazes. This is sure to keep most children occupied while providing them a pleasant experience with books. However, the really clever aspect to Liam Burrett’s work is the subject matter.
It is no secret that monsters tend to frighten children. They are monsters, after all. However, in the vein of kid’s stories like Monsters Inc., Liam Burrett inverts the equation and turns monsters into big, cuddly teddy bears.
Perhaps most intriguing to parents is the potential this book has to draw their kids away from less active forms of media, namely, television.
Why This Trend Is Growing
- Monster-themed Children's Books
- Disruptive innovation opportunity: Create books that turn scary monsters into friendly characters, promoting positive and less fearful associations for children.
- Interactive Storytelling
- Disruptive innovation opportunity: Develop books that incorporate activities like drawing, coloring, and mazes to engage children and enhance their reading experience.
- Reducing Screen Time
- Disruptive innovation opportunity: Create books that captivate children's attention and provide an alternative to passive electronic media consumption like television.
Industries Being Reshaped
- Publishing
- Disruptive innovation opportunity: Publishers can explore the market for monster-themed children's books that combine storytelling and interactive elements to attract young readers.
- Children's Entertainment
- Disruptive innovation opportunity: Entertainment companies can capitalize on the trend of turning scary monsters into friendly characters, creating new franchises and merchandise targeting children.
- Education
- Disruptive innovation opportunity: Educational institutions and edtech companies can incorporate interactive storytelling techniques into their learning programs, making reading more engaging and effective for children.
