The Vonmode ‘All Dressed Up’ editorial is inspired by the common phrase, “All dressed up and nowhere to go.” Instead of wallowing in their bad luck, however, models Lea and Kimera have decided to have an intimate party of their own. Clad in only the sexiest of lingerie, they roam around their decadent hotel drinking champagne and dancing around on top of their plush bed.
Shot by Norwegian photographer and art director Rolf A. Jensen, the Vonmode All Dressed Up editorial is both soft and dark, which perfectly captures the nighttime festivities. Styled by Linda Camilla Myrseth, the fashion is playful and sophisticated. According to Fashionising, Rolf “wanted to stay away from a strict formal look and instead present outfits that the young girls could truthfully afford and feel comfortable in.”
Key Themes Behind This Trend
- Intimate Lingerie Parties
- Opportunity for brands to create experiential events centered around lingerie, providing an intimate and indulgent experience for customers.
- Dark and Playful Photography
- Disruptive innovation opportunity to explore the juxtaposition of dark and playful elements in fashion photography, creating visually captivating and unique editorials.
- Affordable Luxury Lingerie
- Brands can tap into the demand for affordable luxury lingerie by offering stylish and high-quality options at accessible price points, appealing to a broader customer base.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage the trend of intimate lingerie parties by partnering with lingerie brands to host events that showcase and sell their products.
- Photography
- Photographers can explore the disruptive trend of dark and playful photography in the fashion industry, creating unique visual narratives that stand out.
- Lingerie Manufacturing
- Lingerie manufacturers can capitalize on the demand for affordable luxury lingerie by producing stylish and high-quality lingerie at affordable price points, targeting a wider consumer segment.
