Earth-Toned Runways

The Kirrily Johnston FW 2012 Collection Features Haute Western Attire

Focusing on luxurious fabrics and quality craftsmanship, the Kirrily Johnston FW 2012 collection features clothes that are detailed and tailored, yet maintain a sexy modern edge.

The Kirrily Johnston FW 2012 collection holds the strength of a desert-dominating woman. The line features dusty, Southern coloring and a myriad of suede and raw-cut precious stones. The result is a daring, yet wearable curation of bossy dresses. While the line does have a sartorial edge, the series is mostly feminine. Romantic textures and fabrics are incorporated into the collection. Memorable pieces include chunky over-the-knee dust suede boots, a series of crimson gowns and snake-like gold necklaces.

Kirrily Johnston is an Australian designer based in Sydney. She graduated from Melbourne Institute of Textiles and has been working in the fashion world for over 12 years. Her vision is driven by innovative tailoring with a sexy contemporary edge.

Earth-toned Fashion
The use of earthy colors and natural textures in fashion, signaling an opportunity for sustainable and eco-friendly materials.
Romantic Textures
The use of soft and delicate textures in fashion, creating opportunities for biodegradable and renewable fabrics.
Sartorial Edge
The incorporation of sharp tailoring in fashion, highlighting disruptive opportunities in 3D printing and custom-fit manufacturing.

Industries Being Reshaped

Fashion
Clothing brands can take advantage of the trend towards earth-toned, romantic fashion by developing sustainable and eco-friendly materials, like recycled textiles and biodegradable fabrics.
Jewelry
Jewelry makers might capitalize on the trend of raw and natural materials such as leather and stones to create new accessories for the avant-garde consumer.
Manufacturing
Manufacturing firms can leverage the rise of sartorial emphasis in fashion to focus on custom-fit manufacturing and 3D printing for bespoke garments.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 51%
Freshness 8%

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