Grunged-Out Neon Lookbooks

The Dimepiece SS 2012 Collection is Rough Around the Edges

The Dimepiece SS 2012 collection is a bold throwback to the iconic grunge style of the mid 90s. The line is titled 'The Drug & The Dream,' perfectly encompassing the spellbinding dualities of the series. The collection features a slew of neons, florals and color blocks.

The L.A-based company is notorious for the outlandish patterning and incorporation of surreal subjects. Dimepiece aims to transform standard ideals and outreach conventional bounds. The Drug & The Dream line pushes for nonconformist reign with rebellious strength. The apparel is a charming vision of acid punk-meets-society woman. The line boasts very feminist attributes, lending the fans a bossy attitude.

Memorable pieces from the line include the dark-hued floral skirt suit, sprinkled with subtle burgundy marijuana leaves, and the extreme mullet daisy chiffon top.

Grunge Revival
Opportunity for brands to tap into the nostalgia of 90s grunge fashion and create collections that resonate with the current market.
Rebellious Feminism
Chance to cater to the growing demand for fashion that empowers women and promotes a strong, independent attitude.
Surreal Pattern Mix
Innovative designs that combine unconventional patterns and surreal imagery to create visually striking and unique garments.

Sectors Adopting This

Fashion
Fashion brands can explore the grunge revival trend and experiment with rebellious feminist designs to capture consumer interest.
Apparel Manufacturing
Opportunity for apparel manufacturers to offer services that specialize in creating garments with surreal pattern mixes for fashion brands.
Fashion Marketing
Marketing agencies can help fashion brands convey the nostalgia of grunge revival and the message of rebellious feminism through compelling campaigns.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 92%
Freshness 8%

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