At first glance, the Disfatto Collection looks like it is comprised of typical couches that have simply been given a cute, comfortable and contemporary facelift. Within its cushions, however, lies a clever tweak that turns this 'couch' into a multifunctional piece of furniture. The back-supporting pillows can be converted into a comforter that, in turn, converts the couch into a bed. Hence the reason the collection was dubbed 'Disfatto,' which means 'undone' in Italian.
Created by Milan-based designer Denis Guidone for Italian manufacturer D3CO, the Disfatto Collection offers a fun alternative to traditional sofa beds. According to D3CO, "What characterizes it is a basic structure on which rests a shape with soft lines, and inviting atmosphere that undermines the principles of ergonomics and praises the imperfection."
What's Driving This Trend
- Multifunctional Furniture
- Designing furniture with clever tweaks that add multifunctionality, like couch cushions that convert into comforters, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who prioritize space-saving solutions.
- Contemporary Comfort
- Blending contemporary design with comfortable and inviting atmospheres, as seen in the Disfatto Collection, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who want modern, yet comfortable and inviting furniture.
- Embracing Imperfection
- Creating furniture that embraces imperfection by prioritizing soft lines and inviting atmospheres, as seen in the Disfatto Collection, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who prioritize unique and unconventional design elements.
Who This Affects Most
- Furniture Manufacturing
- Furniture manufacturers can offer disruptive innovation in the form of multifunctional pieces, contemporary comfort design, and embracing imperfection to appeal to consumers seeking modern and convenient furniture solutions.
- Interior Design
- Interior designers can incorporate multifunctional pieces, contemporary comfort design, and embracing imperfection to create unique and unconventional spaces for clients seeking modern and convenient design solutions.
- Home Decor
- Home decor retailers can offer disruptive innovation in the form of multifunctional pieces, contemporary comfort design, and embracing imperfection to appeal to consumers seeking modern and convenient home decor solutions.
