The Skittles 'Bleachers' video is a play on the shape and size of Skittles candy. By applying an adhesive to individual pieces and sticking them all over the characters in the commercial, the makers behind the ad have made each person look sick with colorful chicken pox.
The Skittles Bleachers video is a unique way to advertise a product. One would think that associating disease with candy isn't the best way to gain consumer attention, but this commercial manages to achieve this feat. Humor definitely gives the makers of this video some leeway, because without it, most onlookers would be turned off from this delectable treat.
Check out this Skittles video to see how tasty these morsels really are.
Key Themes Behind This Trend
- Humorous Ad Campaigns
- Using humor in advertising campaigns can make a product more memorable and engaging.
- Unconventional Advertising Techniques
- Innovative advertising approaches, such as using infectious diseases to sell candy, can attract attention and generate buzz.
- Shockvertising
- Ads that intentionally provoke a strong emotional reaction in viewers, such as disgust or surprise, can be an effective way to promote a product or brand.
Where This Applies
- Food and Beverage
- Humorous or unconventional advertising techniques can differentiate food products from competitors and create a memorable brand image.
- Entertainment
- Incorporating humor or shock value into ads can create viral content and boost ticket sales for movies or TV shows.
- Marketing and Advertising
- Agencies that are willing to take risks with unconventional and controversial campaigns can set their brand apart and attract new clients.
