The 5boro X Carhartt collaboration is memorialized with this HD video of the skate team trucking through New York City and Detroit concretescapes. The video is shot in a series of angles, frequenting the fish eye, providing the viewer with the ultimate look at the skaters' style. The video also showcases the apparel from the collaboration, emphasizing the tri-colored hues and retrospective graphics.
The video also features artwork by pro skater Pontus Alv. His spontaneous line work is overlaid with photos by Bertrand Trichet, creating a dark innocence to the project. The video itself was shot by Chris Mulhern, a Philadelphia-based artist and street savvy skater. Mulhern has an exceptional skill more film and composition. His ability to capture color and movement in deep night and neon lighting is remarkable.
Why This Trend Is Growing
- Tri-colored Apparel
- Disruptive innovation opportunity: Designing and producing apparel with tri-colored hues to appeal to the skateboarding and streetwear market.
- HD Skateboard Videos
- Disruptive innovation opportunity: Developing high-definition video technology specifically for capturing skateboarding footage that showcases style and movement in a visually stunning way.
- Artistic Collaborations
- Disruptive innovation opportunity: Fostering collaborations between skateboarding brands and artists to create unique and visually captivating skate team videos.
Industries Being Reshaped
- Skateboarding Apparel
- Disruptive innovation opportunity: Creating a line of skateboarding apparel that combines style, durability, and the tri-colored hues showcased in the 5boro X Carhartt collaboration.
- Film and Photography
- Disruptive innovation opportunity: Developing specialized equipment and techniques for capturing high-quality skateboard videos in various lighting conditions, such as deep night and neon lighting.
- Art and Design
- Disruptive innovation opportunity: Exploring creative collaborations between skateboarders, artists, and photographers to create visually stunning and unique skateboarding projects.
