In the 'No Morals Here' lookbook, eXquire, the famed hip hop star, is featured wearing elements of flashy street fashion. This is combined with colorful animation.
In the No Morals Here shoot, the rapper is uniformly positioned in front of the camera wearing a variety of men’s fashion features, from high-top sneakers to classic Letterman jackets, while his backdrop changes to scenes that play with the No Morals theme.
In one scene, eXquire is positioned in front of a faux Las Vegas sign while the floor is littered with paraphernalia and cash, and adoring fans are looking on at the gloating star. Wearing a baseball cap and a mountain of men’s jewelry, the hip hop star looks like he’s ready to take on the town.
In another image, the rapper is shown sitting at a child’s birthday party. Here, he is about to stab a stuffed animal rabbit while a group of kids toting birthday hats and presents are shown screaming in the background. Mr. eXquire certainly shows no morals here as he wears all-white high top sneakers, slick shiny denim and a bold gold watch.
Key Themes Behind This Trend
- Cartoon-infused Fashion
- Opportunity for brands to incorporate animated design elements into their fashion collections for a bold and unique look.
- Streetwear Shoots
- Opportunity for fashion brands to incorporate elements of streetwear into their lookbooks to appeal to a younger demographic.
- Morally Ambiguous Branding
- Opportunity for companies to explore 'edgy' or controversial branding strategies to stand out in a crowded market and appeal to consumers seeking provocative content.
Where This Applies
- Fashion Industry
- Incorporating bold design elements and streetwear-inspired looks into fashion collections can attract younger consumers and create a unique brand identity.
- Entertainment Industry
- Opportunity for entertainment companies to collaborate with fashion brands to create cartoon-infused fashion designs and shoot creative advertising campaigns to showcase them.
- Marketing Industry
- Opportunity for marketing companies to help brands explore new and unconventional branding strategies, like the morally ambiguous one used in the 'No Morals Here' shoot, to break through the clutter and establish a strong brand identity.
