Joanna McClure is New York-based photographer with experience in commercial work and passion for personal projects. She has a broad portfolio, working with abstract paper-structure photography, still life and portraiture.
McClure's photographs boast infatuating use of color. Surprisingly, the artist does not manipulate the colors in post-production. Her masterful eye carefully chooses color scheme and toning beforehand, helping her capture naturally vivid color beautifully. McClure expresses emotional and psychological depth through chromatics, making the color palette personal to her and engaging to her viewers.
In her abstract paper collection, she perfected calming hues to portray a relaxing atmosphere for what was truly chaotic and accidental. Her portrait studies focus on color, but work through the subject. The character and underlying narrative of the work is brought out through the balance of light and tone.
What Makes This Trend Stand Out
- Chromatic Photography
- Opportunity for photographers to explore the emotional and psychological impact of color in their work.
- Use of Natural Color
- Chance for artists to capture vivid and engaging colors without relying on post-production editing.
- Balancing Light and Tone
- Potential for photographers to bring out character and narrative through the careful balance of light and tone.
Sectors Adopting This
- Photography
- Disruptive innovation opportunity for photographers to experiment with new techniques and approaches to color.
- Art and Design
- Opportunity for artists and designers to incorporate chromatics and natural color into their work, creating visually stunning and emotionally impactful pieces.
- Marketing and Advertising
- Chance for marketers and advertisers to utilize chromatic photography to evoke specific emotions and connect with target audiences on a deeper level.
