Urban Legends by Jean-Yves Lemoigne is a stunning photo series with a beautiful message. Although the images may look like they are surreal for surreal's sake, there is actually a poignant purpose to the use of unicorn horns. The Paris-based photographer likens homeless individuals to these mythical creatures. By doing so, the photographer showcases his dream of a time when homelessness is nothing more than an urban legend.
Following men and women, young and old, Urban Legends by Jean-Yves Lemoigne shows that such sad circumstances should be a thing of the past. Realistically shot, the human-unicorn hybrids look like they are ready to go as well, waiting with bags packed to head on out. Ultimately, the creative shoot is both aesthetically pleasing and socially aware.
What Makes This Trend Stand Out
- Homelessness Awareness
- Using artistic and creative mediums to raise public awareness on homelessness, potentially paving the way for more social programs or funding solutions.
- Artistic Social Criticism
- Creating socially purposeful creative works that elevate understanding and compassion over stigmatizing homeless individuals.
- Visual Metaphors
- Using creative metaphors or images to invoke empathy or raise awareness on important social issues.
Sectors Adopting This
- Photography
- Creating socially purposeful creative works through photography, potentially offering a new market for artists with a desire to raise social awareness.
- Social Services
- Implementing new solutions or support methods for homelessness that are more compassionate and cost-effective.
- Marketing and Communications
- Creating campaigns or content that raise awareness and support for social issues, thus improving a company's brand image or social responsibility.
