Forget about donning safe black swimsuits; instead, embrace the womanly figure and hot weather in the vibrant retro pieces showcased throughout the Tank 'Maybe It's Cold Out There' editorial. Reminiscent of the '80s and '90s, this swimwear is funky, bright and utterly daring.
The Tank Maybe It's Cold Out There editorial was shot by New York, Paris and Miami-based photographer Alexander Neumman. Appearing in the magazine's spring issue, the photo shoot stars new face Ioanna Nteni. The model strikes sultry poses by the water while (barely) clad in colorful beachwear from fashion labels such as Calvin Klein, Norma Kamali and See by Chloe. The editorial was styled by Danny Santiago with hair by Mark V and makeup by Davide C.
Why This Trend Is Growing
- Retro Swimwear
- Opportunity to disrupt the swimwear industry with vintage-inspired designs and bold color palettes.
- Body-positive Fashion
- Opportunity to disrupt the fashion industry by showcasing diverse body types and embracing womanly figures.
- Nostalgic Aesthetics
- Opportunity to disrupt the fashion and design industries by incorporating vintage-inspired motifs and color schemes.
Industries Being Reshaped
- Swimwear
- Developing vibrant and daring retro-inspired designs for swimwear to distinguish brands in a competitive market.
- Fashion
- Promoting body-positive fashion by featuring models with diverse body types and offering a wider range of sizes to appeal to a broader audience.
- Graphic Design
- Incorporating nostalgic aesthetics in graphic design, such as vintage-inspired color schemes and motifs, to create visually appealing content that resonates with consumers.
