Small scooters are huge in most parts of the world, so it only makes sense that one with a convertible top be introduced. The Advia 250 has a retractable roof and windshield with a wiper. Riders will still have to pack some rain pants and a jacket for to avoid the splash over, but with the price of gas still climbing, scooters are going strong.
Implications - For a new product to replace an older one, it is imperative that companies meet the past expectations of consumers as well as providing innovative and unexpected surprises. A new product is more likely to generate success and high profit if it goes above and beyond the customers' needs and wants. Consumers are willing to invest in a new product if they feel they will benefit from doing so.
What's Driving This Trend
- Convertible Scooters
- Opportunity for scooter companies to introduce innovative designs with features such as retractable roofs or other weather protection for riders.
- Eco-friendly Transportation
- As gas prices continue to climb, there is an opportunity to market scooters as a cost-effective and sustainable mode of transportation.
- Weather-resistant Vehicles
- Opportunity for companies to design and market weather-resistant vehicles, including but not limited to, scooters, bicycles, and motorcycles.
Who This Affects Most
- Scooter Manufacturing
- Companies in the scooter industry can take advantage of the demand for innovative designs that meet the needs of the customers, like weather protection or eco-friendly designs.
- Bicycle Manufacturing
- The trend towards weather-resistant vehicles offers an opportunity for companies in the bicycle manufacturing industry to develop new designs that cater to customers looking for all-weather bicycles.
- Motorcycle Manufacturing
- As demand continues to grow for weather-resistant vehicles, motorcycle manufacturers have an opportunity to target customers who need motorcycles for daily transportation that are also weather-resistant.
