Morbid Mohawk Runways

The Ann Demeulemeester Autumn/Winter 2012 Collection is a Gothic Explosion

The Ann Demeulemeester Autumn/Winter 2012 Collection premiered at the Paris Fashion Week event and added a dark and twisted taste to the runway.

The models walking the runway were all business, as one can see by their extremely serious faces that refused to crack a smile. With their long, dark clothing, the models look like updated versions of Trinity from the Matrix. However, these models have no need for guns or blades because their spiky hair is probably sharp enough to work as a weapon. With jagged points shooting out of their heads, even Neo wouldn’t dare challenge these ladies to a fight.

The Ann Demeulemeester Autumn/Winter 2012 Collection features models who aren’t afraid of anything as they strut across the catwalk.

Dark Fashion
Opportunity to disrupt the fashion industry by incorporating gothic elements into everyday clothing.
Serious Attitude
Innovation opportunity to create fashion that prioritizes a no-nonsense attitude and serious expressions.
Punk Hairstyles
Opportunity to incorporate edgy and spiky hairstyles into mainstream hair trends.

Who This Affects Most

Fashion
The fashion industry can embrace dark fashion and serious attitudes for a unique take on catwalks and everyday clothing.
Cosmetics
Cosmetic companies can innovate by developing products that complement gothic fashion and hairstyles.
Hair Styling
The hair styling industry can develop new techniques and products to create edgy and spiky hairstyles like those featured in the Ann Demeulemeester collection.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 61%
Freshness 8%

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