Expectant 20s-Inspired Catalogs

The Christophe Lemaire AW12 Collection is Masculine and Minimalist

The Christophe Lemaire AW12 womenswear collection may be masculine in a minimalist, Eastern-focused way, but there is still an innate femininity to each piece that speaks to actress Diane Keaton's 'Annie Hall' character. The loose layers complement the designer's men's line perfectly, which was shown a month ago. Dark and subtly sullen, the lookbook has an expectant air as though the models are anticipating a grand arrival. They are certainly decked out in their Christophe Lemaire AW12 finest to greet their guest in.

The Christophe Lemaire AW12 collection features 20s-inspired silhouettes that "offer an alphabet of sartorial terms," as abstractly observed by the designer. By doing so, the line allows women to methodically build a complete wardrobe from the ground up with natural, quality pieces.

20s-inspired Silhouettes
Opportunity for designers to create minimalist, masculine yet feminine pieces that allow women to build a complete wardrobe.
Expectant Air of Anticipation
Opportunity for marketing campaigns to capitalize on the sense of anticipation in fashion photography and ad design.
East-meets-west Style Inspiration
Opportunity for cross-cultural collaborations in fashion design, combining Eastern-inspired minimalism with Western silhouettes.

Where This Applies

Fashion and Apparel
Opportunity for designers to create new lines with 20s-inspired minimalist silhouettes that embrace masculine, feminine, and Eastern-inspired styles.
Photography and Advertising
Opportunity for photographers to capture and convey anticipation in fashion shoots or advertisements for fashion designers.
Cross-cultural Collaboration
Opportunity for fashion designers to collaborate across cultures to produce exciting new styles, such as layering Eastern-inspired minimalism onto Western silhouettes.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 28%
Freshness 8%

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