The fashion video is normally used as a promotional tool to get potential consumers to view a product; however, there is now a new type of fashion video created with the intention of going viral, namely the Real Urban Legend video.
Real Urban Legend Horror comes true is one such video. It features a group of friends in London who visit a car park as one of the four teenagers tells the tale of a murder that took place there. Deliberately made to be tense and suspenseful, the video leads to conclusion that will still surprise and terrify.
Commissioned by a leading fashion brand that has yet to be revealed the video acts as a platform for subtlety showing the clothes in such as way that the viewer enjoys watching and ultimately shares it with their friends.
Key Themes Behind This Trend
- Viral Fashion Videos
- Creating fashion videos with the intention of going viral offers opportunities for brands to gain massive exposure and engagement.
- Real Urban Legend Marketing
- Using suspenseful storytelling and horror elements in fashion videos opens up innovative ways to captivate audiences and generate buzz.
- Subtle Product Placement
- Incorporating fashion products subtly in videos allows brands to showcase their clothes in an entertaining way while encouraging viewers to share the content.
Where This Applies
- Fashion
- Fashion brands can leverage viral fashion videos to enhance brand visibility, create buzz, and drive sales in the competitive market.
- Marketing
- Marketers can explore the concept of real urban legend storytelling in videos to evoke emotions, engage audiences, and promote brand awareness.
- Video Production
- Video production companies can specialize in creating suspenseful and viral fashion videos, catering to the growing demand from brands seeking innovative advertising strategies.
