The Vogue China 'The New Fifties' editorial really does show another side to this retro era. Although this period is known for its prim and proper fashion, the photo shoot goes down a different path for something a little more seductive and risque. It appears to capture the cougars of the fifties.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin for the magazine's March 2012 issue, the Vogue China The New Fifties editorial takes place in an iconic '50s diner. The stars, models Natasha Poly and Isabeli Fontana, are outfitted in sexy headscarves, boldly printed bodysuits and curvaceous frocks. The vintage-inspired wardrobe was styled by Italian stylist Nicoletta Santoro. The looks are completed with voluminous curls and cat eyes.
Why This Trend Is Growing
- Retro Fashion Photography
- Opportunities for fashion brands to create campaigns that reimagine vintage styles in contemporary ways
- Nostalgia Marketing
- Opportunities for brands to tap into consumers' desire for nostalgia by referencing iconic periods like the 1950s in their branding and advertising strategies
- Seductive Vintage Imagery
- Opportunities for lifestyle and entertainment brands to create seductive marketing campaigns that use vintage aesthetics to build an air of intrigue and allure
Industries Being Reshaped
- Fashion
- Designers and retailers can use the 1950s as inspiration for creating new lines of clothing and accessories that incorporate vintage elements and silhouettes
- Food and Beverage
- Restaurants and bars can use retro diners as inspiration for creating immersive dining experiences that transport customers back in time
- Cosmetics and Beauty
- Brands can use the 1950s as inspiration for creating vintage-inspired makeup collections that speak to modern consumers looking for nostalgic, yet modern, products
