Exotic floral patterns and extravagant retro prints dominate the latest photoset by Thomas Lohr for Achtung Magazine. The German photographer captures models Jakob Wiechmann and Peter Bruder in this high-fashion editorial, as they sport ensembles from stylists Markus Ebner and Winnie Placzko.
Highlighting some of Givenchy's best from their Spring/Summer 2012 menswear collection, which relies heavily on a "birds of paradise" theme, the shoot shows that prints are indeed the "must have" of the year. Patterns that were once reserved solely for vacation wear and retro parties are now being tackled by top designers like Versace and Burberry, and as models Jakob and Peter show in this editorial, they make for stunning looks on and off the runway.
As a longtime fan of what were once considered "kitschy" patterns, I couldn't be happier to see tropical florals and elaborate prints making their return to the fashion world. After taking a look at these shots by Thomas Lohr for Achtung, I'm sure you'll be embracing this hot menswear look!
Key Themes Behind This Trend
- Exotic Floral Prints
- The trend towards bold, tropical-inspired prints creates opportunities for innovating new designs and materials that are both sustainable and eco-friendly.
- Retro Patterns
- The revival of retro prints provides space for the development of new clothing lines that incorporate these nostalgic designs into contemporary fashion.
- Vacation Wear Inspired
- The emerging popularity of vacation wear as mainstream fashion presents opportunities to expand product lines by exploring culturally-specific designs and materials for diverse global fashion markets.
Where This Applies
- Fashion
- Fashion designers can capitalize on these emerging trends to create new and exciting collections for consumers who are looking for bold and unique styles.
- Textile Manufacturing
- New materials and sustainable manufacturing techniques that can cater to these emerging trends can reinvent fashion supply chain processes and create a more eco-friendly fashion industry.
- Retail and E-commerce
- The rising consumer demand for these clothing lines can create opportunities to expand retail inventory and tap into online marketplaces, thereby increasing sales revenue and market share.
