Beegee Margenyte for Vogue Spain Brides may play the role of a blushing bride, but she certainly does not look like a traditional one. The wedding gowns are completely contemporary. Gone are the princess poufs and demure lace; in their place are atypical silhouettes, colorful belts and casual jackets.
Shot by Spanish fashion photography duo Hunter & Gatti, the editorial starring Beegee Margenyte for Vogue Spain Brides is nevertheless warm and romantic, just as a bridal shoot tends to be. With lush backdrops of desert flowers and plants, the ensembles are given a rich appeal. The sun-drenched images were styled by fashion editor Sara Fernandez. The modern ivory gowns were accentuated by voluminous curls by hairstylist Paco Garrigues and sun-kissed skin by makeup artist Frank Garret.
Why This Trend Is Growing
- Non-traditional Wedding Dresses
- There is an opportunity for non-traditional wedding dress designers to supply modernistic bridal gowns as an alternative to traditional, poufy wedding dresses.
- Colorful Bridal Accents
- There is an opportunity for accessory designers to create colorful, eye-catching accents such as belts to add a pop of color to modernistic wedding dresses.
- Casual Bridal Jackets
- There is an opportunity for boutique designers to provide casual jackets that can be worn with modernistic wedding dresses for a more versatile bridal look.
Industries Being Reshaped
- Wedding Attire
- With an increasing movement towards modernistic and non-traditional wedding dresses, there's a potential new segment in the bridal fashion industry.
- Bridal Accessories
- As modernistic wedding dresses become more popular, there is potential for an increase in demand for accessorizing with colorful accents.
- Specialty Boutiques
- There is potential for niche bridal boutiques that offer both modernistic wedding dresses and unique jackets for a more versatile bridal look.
