These incredibly adorable baby gifts by Say it Baby look good enough to eat! Say it Baby is a young, modern company that offers socks, bibs, bath melts and clothes packaged to resemble mouth-watering desserts. Inspiration for the packaging includes cupcakes, smoothies, candy, ice cream cones and cakes.
The "cupcakes" can either be purchased pre-packaged in a case of two, four or six, or they can be customized by purchasing an empty cupcake box and then selecting the creatively packaged pieces of your choice. There is also the option to get a ‘Mummy and Baby’ mixed cupcake box if you are looking to treat both. The hand-crafted bath melts are made with cocoa and shea butter, and the cupcake case is made from silicone, so you can reuse it.
What's Driving This Trend
- Confection-inspired Baby Clothes
- Innovative companies can create clothing lines for babies that mimic popular and trendy desserts and confections.
- Personalized and Customizable Baby Gifts
- Disruptive innovation opportunities in the baby gift industry can come from providing personalized packaging options, customizable clothing designs and mix-and-match options for baby gifts.
- Sustainable and Reusable Baby Packaging
- Innovative packaging solutions using eco-friendly materials like silicone can provide a competitive edge in the baby gift industry.
Who This Affects Most
- Baby Clothing and Apparel
- Companies in the baby clothing and apparel industry can tap into the trend of confection-inspired clothing for babies to develop unique and memorable products.
- Baby Gift Industry
- The baby gift industry can disrupt the traditional gift-giving market by offering personalized and customizable options for baby gifts, using confection-inspired packaging as an added bonus.
- Eco-friendly Packaging Industry
- The eco-friendly packaging industry has an opportunity to partner with baby gift companies to create sustainable and reusable packaging options, such as the silicone cupcake cases used in Say it Baby's products.
