Elegant Military Ensembles

The Tommy Hilfiger AW12 is Femininely Severe and Strong

A cross between royal livery and military uniforms, the Tommy Hilfiger AW12 collection is elegantly refined and impeccably tailored. Channeling the British blue-blooded allure that was ignited earlier last year due to the marriage of Kate Middleton and Prince Charles, the fashion line is much more subdued that other similarly inspired collections.

Although innately feminine, the masculine qualities found throughout the Tommy Hilfiger AW12 collection add a strength and severity that can be appreciated in powerful women. Nevertheless, the ensembles are still very womanly and demure. The overall palette of dark blues, purples and reds are livened up by a few mustard outfits that bring a dash of bright color to the fall designs.

The leather, wool and satin ensembles in the Tommy Hilfiger AW12 collection were debuted during New York Fashion Week.

British Blue-blooded Allure
Opportunity for designers to create fashion collections inspired by the elegance and refinement of royal and military aesthetics.
Masculine-feminine Fusion
Potential for fashion brands to explore the combination of masculine and feminine elements in their designs to empower and showcase strength in women.
Color Contrast Accent
Chance for designers to incorporate bold color accents, such as mustard, to add vibrancy and contrast to fall fashion collections.

Who This Affects Most

Fashion Design
Disruptive innovation opportunities for fashion designers to create refined collections inspired by the intersection of royal and military aesthetics.
Luxury Goods
Potential for luxury brands to tap into the trend of combining masculine and feminine qualities in their products, offering sophisticated and empowering choices for consumers.
Textile and Fabric Manufacturing
Opportunity for textile manufacturers to produce high-quality leather, wool, and satin fabrics for designers looking to incorporate them in their collections.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 29%
Freshness 8%

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