The prestigious ITIS Flower Cafe sought the assistance of the design firm Agency YA to create a clever line of cups for the company. The cups were designed with a basic premise of showing what is inside on the outside. Instead of relying on those pathetic plastic punches found on traditional coffee cups, the ITIS Flower Cafe cups show the makeup of the drink on the exterior of the cup.
The ITIS Flower Cafe's impressive line of beverages feature mostly coffee and premium green teas, which inform the color-scheme of the cups. These astonishing cups were created using photos of the actual drinks in glasses. The image was then transposed onto the paper cups, so that even when a customer orders a beverage to go the drink is still advertising itself as it goes down the street. You'll always know what you're getting with the informative cups.
Clever, creative and visually stunning, the ITIS Flower Cafe cups are sure to cause a stir.
Key Themes Behind This Trend
- Transparent Packaging
- Creating cups or packaging that allows consumers to see the product inside, providing transparency and enhancing the consumer experience.
- Visual Branding
- Using visually appealing designs on cups or packaging to not only advertise the product but also create an engaging and memorable brand experience.
- Interactive Advertising
- Transforming cups or packaging into interactive advertising mediums that catch attention and communicate product information in a unique way.
Where This Applies
- Food and Beverage Packaging
- The food and beverage industry can explore innovative packaging solutions like transparent cups or packaging that showcase the product's contents and create a more engaging consumer experience.
- Design and Branding
- The design and branding industry can provide creative solutions to enhance product visibility and create visually stunning packaging or cup designs that capture attention and convey brand messaging effectively.
- Advertising and Marketing
- The advertising and marketing industry can utilize interactive cup or packaging designs as a disruptive innovation opportunity to captivate consumers, deliver product information, and create memorable brand experiences.
