It's hard to believe that the Jumpman brand is still churning out kicks, but the anticipated release of the Air Jordan 2012 sneakers shows that the brand is doing better than ever. This is the 27th shoe released in a collection that has spanned into its fourth decade.
When it comes to timeless shoes, the Air Jordan 2012 kicks reaffirms Jumpman and its cousins over at Nike as patriarchs of the sneaker industry. The Air Jordan 2012 shoes are quite ingenious, featuring breakthroughs that will have sneaker addicts fiending for a pair of their own.
Firstly, the shoes come with three interchangeable midsoles, putting an emphasis on customization and performance when it comes to athletics. Secondly, there are two sleeve modules that can be easily replaced, allowing athletes to switch up the look from mid-top to high-top. Finally, the six different configurations will give athletes the opportunity to customize performance on-the-fly.
What's Driving This Trend
- Customizable Shoes
- There is an opportunity for brands to offer more customized shoe options to consumers.
- Interchangeable Components
- The concept of interchangeable components can be applied to multiple industries, creating opportunities for innovative product design.
- Performance-customization
- The demand for performance customization can be addressed by various industries through personalized and interchangeable features.
Who This Affects Most
- Athletic Footwear
- Athletic footwear brands can benefit from emphasizing customization to meet performance demands of athletes.
- Consumer Electronics
- Consumer electronics companies can incorporate the concept of interchangeable components into their product design to allow for a more personalized user experience.
- Automotive
- The automotive industry can explore the potential of customizable and interchangeable car parts to meet the needs and preferences of car owners.
