Regardless of whether you love or hate Facebook Timeline, the reality is that it is causing a stir and even influencing brands to use it in their own campaigns, such as the Lexus Point of No Return app on Facebook. The app was inspired by Facebook Timeline and is an initiative by Lexus to engage and connect with its fans as well as promote the 2013 Lexus GS.
The Lexus Point of No Return app showcases a timeline with all of Lexus' major moments and achievements in its history, including those in technology, social media and design. Encouraging user interaction, the app has buttons on each part of the timeline that says things like 'I Want This' and 'I Remember This,' and when a fan clicks on one of these buttons, his interactions will be shared on his Facebook wall or Timeline.
What's Driving This Trend
- Brand-timeline Integration
- Brands can use the concept of timelines to create interactive experiences and engage with their audience in a more personal and engaging way.
- Interactive Content Marketing
- Interactive apps and tools that allow users to engage with brands and explore their history create new opportunities for content marketing strategies.
- Social Media Influence
- The popularity of features like Facebook Timeline can influence brands to incorporate similar interactive elements in their social media campaigns to connect with fans.
Who This Affects Most
- Automotive
- Automakers can utilize interactive timeline apps to showcase their brand history, innovations, and engage with their customers on social media platforms.
- Technology
- The development of interactive timeline apps presents opportunities for technology companies to create innovative platforms and tools for brands to connect with their audience.
- Marketing and Advertising
- The trend of brand-timeline integration opens up new avenues for marketing and advertising agencies to create interactive campaigns and strategies that leverage the power of storytelling.
