Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Bright Informational Branding

Waitrose 'LOVE life You Count...' Colorfully Display Calories

— February 3, 2012 — Lifestyle
As many dieters know, it is extremely difficult to lose weight when you don't know how many calories are in a given food item. The design firm Pearlfisher has created a vibrant and informational new packaging for the Waitrose 'LOVE life You Count...' line of foods to help people in this regard.

The Waitrose 'LOVE life You Count...' packaging is fun and vibrant, making it near to impossible to miss the nutritional information that's highlighted in bright colors on the front of the package. The colors also indicate which category the food falls under -- for example, teal corresponds to natural ingredients and fish products. Designed to fit into a diet consisting of 1,500 calories a day, the products include healthy but delicious meal ideas ranging from French butter croissants to cheddar and onion quiche.

According to Pearlfisher's creative director Natalie Chung, "The new LOVE life ‘you count…’ range from Waitrose is designed to highlight the importance of individual choice and provides a transparency with regards to calorie information."
Trend Themes
1. Colorful Nutritional Packaging - The use of vibrant colors and clear nutritional information on packaging to help consumers make informed food choices.
2. Transparent Calorie Information - Increasing visibility and transparency of calorie information on food packaging to assist individuals in managing their diet.
3. Personalized Meal Planning - Creating meal options tailored to specific calorie intake goals to support individuals in maintaining a healthy diet.
Industry Implications
1. Food Packaging - Opportunities for design firms and packaging manufacturers to create innovative packaging solutions that make nutritional information more visually appealing and accessible.
2. Food and Beverage - Food retailers and manufacturers can leverage this trend to offer more transparent and personalized meal options to cater to health-conscious consumers.
3. Health and Wellness - Health and wellness brands can develop products and services that support individuals in managing their calorie intake and making healthier food choices.
5.3
Score
Popularity
Activity
Freshness