Wet Hair Editorials (UPDATE)

The Karlie Kloss Vogue Australia Features an Unfinished Beauty Look

The Karlie Kloss Vogue Australia editorial advocates a new kind of beauty. In addition to the eccentrically feminine outfits shown throughout, it revolves around an unfinished beauty look as well. It is as if Kloss stepped straight out of the shower and into her pretty ensembles. Her hair looks completely drenched and her skin still has a dewy look to it.

Lensed by fashion photographer Kai Z Feng, the Karlie Kloss Vogue Australia editorial is part of the cover shoot for the magazine's March 2012 issue. Styled by fashion editor Naomi Smith, the editorial boasts standout pieces from fashion labels such as Louis Vuitton, Alexander McQueen, Rodarte and Chanel.

Hairstylist Roberto di Cuia created the wet lock look for the Karlie Kloss Vogue Australia editorial while Christopher Ardoff did the makeup.

Wet Hair
Opportunity for beauty companies to create products and styling techniques for achieving a wet hair look.
Unfinished Beauty
Potential for skincare brands to develop products that enhance a dewy, fresh-faced look.
Eccentric Fashion
Fashion designers can explore unconventional, feminine outfits that embrace a unique sense of style.

Where This Applies

Beauty
Disruptive innovation opportunity for beauty companies to create products and styling techniques for achieving a wet hair look.
Skincare
Potential for skincare brands to develop products that enhance a dewy, fresh-faced look.
Fashion
Opportunity for fashion designers to explore unconventional, feminine outfits that embrace a unique sense of style.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 86%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X