Bike-Like Furnishings

'Breeze' by HawaSoo is a Whimsical & Functional Furniture Piece

You might do a double-take when looking at 'Breeze' by HawaSoo. This Seoul-based design team, comprising SungHa Lee and Minsoo Park, has created a functional furniture piece that looks like a bike. But a bike it's not -- 'Breeze' by HawaSoo is actually a multi-functional home design that offers lighting, a rack for clothing and a stool in one.

At one end of the clothes rail is a large wheel, which gives he entire structure an odd and whimsical touch. The stool is slightly slanted with a red base, and the lamp is one long pole that has handles on each end (mimicking the handlebars on a bike) to support it against the wall. All together, the pieces take on the form of a bicycle.

According to the designers, their goal was to create something that would tell a story, a story that "emerges with users’ experiences when people use the products."

Bike-inspired Furniture
There is opportunity for creating a line of furniture that is designed like bikes to appeal to urban dwellers who prioritize both style and functionality.
Multi-functional Design
There is a trend in home design where people are looking for furniture pieces that serve multiple purposes to better maximize space usage.
Whimsical Functional Pieces
There is an opportunity for designers to create unique, playful pieces of furniture that perform a function without compromising on design.

Who This Affects Most

Furniture
Furniture companies can capitalize on the trend of multi-functional pieces by creating innovative designs that effectively use space.
Home Decor
The whimsical and playful design of bike-inspired furniture can be applied in the home decor industry to create visually appealing pieces that can add character to any space.
Interior Design
Interior designers can offer bike-inspired furniture to their clients as a novel way of injecting playfulness and fun into any space.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 31%
Freshness 8%

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