Impermeable Men's Suits

The Minotaur Waterproof Herringbone Jacket is Dapper and Technical

It doesn't hurt to be prepared at all times, be it outside or in the office, and the Minotaur Waterproof Herringbone Jacket will have men covered in any situation. As it states right in its name, this blazer is impermeable to water spills and rain showers. A smart and sophisticated three-button jacket, it boasts two layers of wool and waterproof-coating.

Nevertheless, the Minotaur Waterproof Herringbone Jacket features a lot of other details. The breast of the blazer was constructed out of German POLI-pocket waterproof with FLEX, the sleeves feature two layers of nylon fabric while a Coolmax lining fabric developed by DuPont is used throughout to increase the drying rate exponentially.

None of these details are obvious, however, giving the Minotaur Waterproof Herringbone Jacket a classic look rather than a technical one.

Waterproof Clothing
Opportunity for creating waterproof clothing that blends fashion and function.
Technical Fabrics
Innovation opportunity in creating new technical fabrics that improve performance of clothing.
Discrete Features
Opportunity for creating clothing with technical features that are not obvious but still improve functionality.

Industries Being Reshaped

Fashion
Opportunity for fashion industry to incorporate high-performance fabrics into their designs.
Outdoor Gear
Innovation opportunity for outdoor gear companies to create clothing with improved waterproofing and technical features.
Workwear
Opportunity for companies that produce workwear to incorporate discrete technical features that improve functionality.
SCORE
2.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 48%
Freshness 8%

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