Paint-splattered designs are either a hit or a miss, but in the case of the N-HOOLYWOOD x Generic Surplus SS 2012 Collection, it's definitely a hit.
The N-HOOLYWOOD x Generic Surplus SS 2012 Collection utilizes the latter's Westside sneakers and gives it a messy, but stylish makeover. The rainbow-splattered look on the upper works well and it even has a bit of an artsy aesthetic when you look at it. The shoe is handmade in Japan and is constructed from suede/canvas, as well as a cushioned insole for support. For those who want something much more low-key, the collection does have a plain white model as well.
The N-HOOLYWOOD x Generic Surplus SS 2012 Collection will be available in three colorways.
Why This Trend Is Growing
- Paint-splattered Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate paint-splattered designs in clothing and accessories.
- Handmade Japanese Sneakers
- Disruptive innovation opportunity: Develop unique, handmade sneakers with a Japanese aesthetic.
- Artsy-inspired Footwear
- Disruptive innovation opportunity: Combine art and fashion to create footwear with an artsy aesthetic.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce paint-splattered designs in clothing, shoes, and accessories to capture consumer interest.
- Footwear
- Disruptive innovation opportunity: Experiment with handmade, Japanese-inspired sneakers for a niche market segment.
- Art and Design
- Disruptive innovation opportunity: Collaborate with fashion brands to create unique art-inspired footwear that blurs the line between fashion and art.
