Personalization, interaction and celebration all come into play in the new Hostess Snackisodes campaign by Hostess Brands, which was developed by agency Bernstein-Rein in collaboration with directors from College Humor. The brand wants to help you celebrate something -- anything -- and it will create a personalized video just for you.
Just visit the dedicated website and allow the Hostess Snackisodes app to access your Facebook information. Then, decide what you want to celebrate and who you want to celebrate with out of the three options -- 'Mr. Right,' 'Motivational Speaker' or your co-workers -- and which Hostess snack you want to "eat" for the occasion (either a Hostess Twinkie or Cupcake). After you've made your selections, the Hostess Snackisodes app will create a quirky, humorous and feel-good video just for you.
What's Driving This Trend
- Personalized Celebration Videos
- Opportunities for brands to offer personalized celebrations and interactions through video campaigns.
- Social Media Integration
- Opportunities for businesses to integrate social media into their marketing campaigns for greater audience engagement.
- Humorous and Quirky Campaigns
- Opportunities for brands to create humorous and quirky campaigns for increased brand recognition and customer engagement.
Who This Affects Most
- Advertising
- Opportunities for advertising agencies to develop video campaigns that incorporate personalization and humor.
- Food and Beverage
- Opportunities for food and beverage companies to partner with marketing agencies and develop personalized video campaigns to engage with customers.
- Social Media Marketing
- Opportunities for businesses to utilize social media platforms and develop personalized and humorous campaigns for increased audience engagement.
