The Alicia Kuczman ELLE Brazil editorial puts a moden spin on the traditional Japanese kimono. At times, the fashion designs retain the common straight-lined T-shape. Mostly, however, they diverge significantly for a more avant-garde rendition of the Asian garment. All of the outfits do sport an obi, the sash that cinches the garment at the waist.
Lensed by fashion photographer Manuel Nogueira for the magazine's February 2012 issue, the Alicia Kuczman ELLE Brazil editorial is bold and vibrant. Stylist Rita Lazzarotti gives the Eastern looks a high fashion edge through the use of daring colors, prints and textures. The contemporary haircuts that range from a sever bob to bright red locks and multi-hued makeup by beauty artist Henrique Martins completes the looks.
Key Themes Behind This Trend
- Avant-garde Kimono Fashion
- Exploring new and unconventional designs for traditional Japanese kimonos may lead to disruptive innovation opportunities in the fashion industry.
- High Fashion Eastern-inspired Editorials
- Creating bold and vibrant editorials that blend Eastern aesthetics with Western fashion can disrupt the traditional fashion editorial industry.
- Innovative Use of Color, Print, and Texture
- Experimenting with daring colors, prints, and textures in fashion design can inspire disruptive innovation in the textile and printing industries.
Where This Applies
- Fashion
- Exploring new designs for traditional garments like kimonos can lead to disruptive innovation opportunities in the fashion industry.
- Editorial
- Blending Eastern and Western aesthetics in editorials can disrupt the traditional fashion editorial industry.
- Textile Printing
- Experimenting with daring color, print, and texture in fashion design can inspire disruptive innovation in the textile printing industry.
