We recently featured Jack's Soaps, an organic soap company that gives a bar of soap to a child in need for every bar purchased. SoapBox Soaps offers the same promise with their buy one, give one model. For every bar of their organic Oatmeal Clove, Lavender or Lemongrass soap bar purchased, they work with partner organizations in countries like Haiti to bring soap to children who don't have any.
Whereas Jack's Soaps are more about a simple, organic aesthetic, SoapBox Soaps uses their branding to connect customers with the people they're helping. Every bar comes packaged in a box with a smiling child and the message, "Can a bar of soap save a life? This one can." On the back of each package are facts about the lack of basic hygiene in much of the world, and a bit of the backstory on the product and how it can help.
SoapBox Soaps was founded by long-term friends and enthusiastic entrepreneurs, Dave Simnick and Eric Vong, who grew up together in Naperville, Illinois. Their company now includes three other members, and works with partners like Thrive DC, Clean the World, Loaves&Fishes, and Global Handwashing Day to provide the soap.
Contact Information
SoapBox Soaps website
SoapBox Soaps on Twitter
SoapBox Soaps on Facebook
What Makes This Trend Stand Out
- Buy One, Give One
- Companies can adopt a buy one, give one model to connect customers with a social cause.
- Branding for Social Impact
- Using branding and packaging to raise awareness about social issues can create a deeper connection with customers.
- Partnerships for Social Good
- Collaborating with nonprofit organizations and other stakeholders can maximize the impact of social initiatives.
Sectors Adopting This
- Organic Soap
- The trend of donating soap to children in need presents an opportunity for the organic soap industry to differentiate and create social impact.
- Nonprofit Sector
- Nonprofit organizations can explore partnerships with companies adopting buy one, give one models to amplify their impact and reach.
- Social Entrepreneurship
- Social entrepreneurs can leverage branding and storytelling to create meaningful connections with customers and drive social change.
