Designer, actress, model and style icon Chloe Sevigny is the new face of the Tomboy Spring Summer 2012 campaign. The Korean fashion brand, which is celebrating its 35th anniversary, has enlisted the quirky fashionista to star in its upcoming campaign captured by famed photographer Daniel Jackson.
With creative direction by Moss Creative, the Tomboy Spring Summer 2012 campaign was styled by Dianna Lunt, who dressed Sevigny in chic, masculine-inspired pieces that are classic enough to wear anywhere. The styles featured in the upcoming collection include a striped tan and black bomber jacket, a cool, shirt-style black jumpsuit, and a black tuxedo blazer with white lapels.
There is also a behind-the-scenes teaser video of the campaign shoot, which you can watch right here.
Key Themes Behind This Trend
- Tomboy Fashion
- The tomboy fashion trend may see a rise in demand for classic, masculine-inspired pieces.
- Celebrity Endorsements
- Celebrities may become increasingly popular in fashion ad campaigns, allowing brands to reach larger audiences.
- Quirky Photography
- Fashion campaigns may begin to feature more avant-garde and unconventional photography styles.
Where This Applies
- Fashion
- Fashion brands may capitalize on the trend of masculine-inspired clothing to attract new audiences.
- Advertising
- Advertising agencies may be looking into more celebrity endorsements to reach larger audiences.
- Photography
- Photographers looking to break into the fashion industry may consider offering unconventional styles and concepts to stand out in a competitive market.
