There's an age-old belief that models are not allowed to smile and are told to look angry and unapproachable in fashion editorials and on the runway, and regardless of whether or not that's true, the Theres Alexandersson Exit Winter 2011 photo shoot certainly makes it seem that way.
Ultimately, though, this is the ultimate way to look chic and fierce, and the stunning Swedish model looks every bit the part. The editorial shoot, which is titled 'Violently Happy' (it's safe to assume that' ironic), was shot by photographer Aitken Jolly and styled by Sam Ranger.
Wearing masculine duds in mostly black, the Theres Alexandersson Exit Winter 2011 photo shoot is perfect for the winter season and, violently happy or not, is truly stunning.
What's Driving This Trend
- Unsmiling Fashion Editorials
- There is a potential disruptive innovation opportunity in fashion photography to showcase more genuine and relatable emotions in models while still highlighting fashion trends.
- Androgynous Fashion
- The rise of androgynous fashion is a disruptive innovation opportunity for the fashion industry to create gender-neutral clothing lines and break down traditional gender stereotypes.
- Masculine Fashion for Women
- The trend in incorporating masculine fashion into women's attire is a disruptive innovation opportunity for the fashion industry to offer more diverse clothing options for women.
Who This Affects Most
- Fashion
- The fashion industry has the potential to disrupt traditional gender norms by showcasing more diverse and gender-neutral fashion trends.
- Photography
- The photography industry has the potential to disrupt the fashion industry by showcasing more genuine and relatable emotions in fashion shoots.
- Gender Studies
- The rise of androgynous fashion and the trend of incorporating masculine fashion into women's attire presents a disruptive innovation opportunity for the gender studies industry to explore and redefine traditional gender roles and stereotypes.
