One Hundred Apparel is a humanitarian fashion line that donates one hundred percent of its profits to charity:water, a nonprofit dedicated to providing clean water to developing nations.
"We want one hundred percent clean water for one hundred percent of the world," the site says. "This is our name, but also our mission."
The first One Hundred Apparel line was launched along with this mission in July 2011. Their online store includes t-shirts and hoodies for men and women. And for people who don't wear clothes and still want to do good? One Hundred Apparel has that covered too: "That's silly. But you can donate instead!" Or they can pick up a water bottle or One Hundred Apparel sticker instead.
The company was founded by Alexander Mark, who came up with the idea in college after being frustrated by what he calls "pseudo-humanitarianism," or helping with ulterior motives (like boosting a resume). Mark wanted to create a clothing line that gave back for no other reason that helping out. When he learned about the water crisis and that one billion people don't have access to clean water, he knew charity:water was the cause he wanted to support.
Contact Information
One Hundred Apparel website
One Hundred Apparel on Twitter
One Hundred Apparel on Facebook
Key Themes Behind This Trend
- Humanitarian Fashion
- Disruptive innovation opportunity: Explore new ways to combine fashion and philanthropy to create a positive social impact.
- Socially Conscious Consumerism
- Disruptive innovation opportunity: Develop business models that prioritize giving back to create a stronger connection with socially conscious consumers.
- Clean Water Initiatives
- Disruptive innovation opportunity: Invent sustainable and affordable solutions to provide clean water to the developing nations facing a water crisis.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate social responsibility into the fashion industry to inspire positive change and support charitable causes.
- Nonprofit
- Disruptive innovation opportunity: Embrace innovative strategies and technologies to maximize the impact of nonprofit organizations in addressing global issues, such as water crisis.
- Social Entrepreneurship
- Disruptive innovation opportunity: Foster the growth of social entrepreneurship by providing resources and support for businesses that prioritize social and environmental impact.
