The marketing people behind the film The Hunger Games have launched a Tumblr called Capitol Couture, giving fashionable fans of the film a place where they can get their fill of the movie's haute couture. In particular, the Capitol Couture blog focuses on the style of Effie Trinket, who is played by the lovely Elizabeth Banks.
The Capitol Couture Tumblr includes a cute article on how to get "clean and beautiful" nails, as well as a video that shows Effie Trinket's "style in action." From a profile of Trinket to street style snaps of haute shoes spotted at City Circle -- including the gorgeously golden zip-up booties that Trinket sports -- the Capitol Couture Tumblr is definitely a fun and fashionable way to market a film.
Key Themes Behind This Trend
- Fashion-forward Film Marketing
- There is an opportunity for film marketers to create fashion-focused content and campaigns to engage with stylish fans.
- Blogging as Film Promotion
- Creating a dedicated blog for a film can enhance fan engagement and provide a platform for fashion-related content.
- Influential Character Style
- The influence of film characters' fashion styles can be leveraged to create online communities and inspire fashion trends.
Where This Applies
- Film Marketing
- Film marketing professionals can explore innovative ways to promote movies by incorporating fashion and style content.
- Fashion Blogging
- Fashion bloggers can collaborate with film studios to create content inspired by movie characters' fashion styles.
- Online Communities
- Building online communities around film characters' fashion styles can provide opportunities for fashion brands to engage with fans.
