Shot for the February issue of Foam magazine, Abby Brothers was shot lounging in her own backyard.
Abby Brothers and pro-skater hubby Don Nguyen had just recently moved into new house in the Hollywood Hills. To celebrate the move, the badass couple invited a bunch of hot friends over for a barbecue. Shot by Magda Wosinska, the shoot embodies the laid back style of the clothing. The series of photos is meant to have the viewer feel as if they are amongst the crowd, as they too are eating hot dog with a bunch of uber hot, beer-spitting skaters. Mission accomplished.
Why This Trend Is Growing
- Outdoor Photo Shoots
- Disruptive innovation opportunities to explore could include using innovative outdoor locations and unconventional settings for photo shoots.
- Laid Back Style
- Disruptive innovation opportunities could involve exploring new ways to incorporate a relaxed and casual style into the fashion industry.
- Inclusive Branding
- Disruptive innovation could involve focusing on inclusivity and diversity in fashion shoots and advertising campaigns.
Industries Being Reshaped
- Fashion
- There is potential for disruptive innovation in the fashion industry by experimenting with unconventional shoots and embracing casual styles.
- Photography
- Photography professionals could consider disruptive innovation opportunities by exploring outdoor and non-traditional settings for photo shoots.
- Advertising
- In the advertising industry, disruptive innovation can be achieved by emphasizing inclusivity and diversity in campaigns.
