If you love Katy Perry and any and all beauty products, then you'll want to get your hands -- er, your eyelids -- on these Katy Perry Eylure false lashes. Eylure, a brand specializing in easy-to-use beauty tools and products, has collaborated with the popstar on a line of chic falsies, which ranges in style from demure to glamorous.
The Katy Perry Eylure lash collection includes styles with cute names like 'Oh Honey!' and 'Cool Kitty.' Cool Kitty is for the girl who wants glamor from head-to-toe; it features "well-manicured tips" that make them great for wearing with more formal evening looks. In contrast, the subtle 'Sweetie Pie' pair is like a starter set for faux lash newbies. Perry describes them as being perfect for "anyone who wants to try false lashes for the first time."
Visit Ulta.com for more and to snag yourself a pair of these popstar-branded lashes.
What Makes This Trend Stand Out
- Collaborative Celebrity Collections
- The collaboration between Eylure and Katy Perry highlights the trend of beauty brands partnering with celebrities to create unique product lines, opening up opportunities for other brands to partner with influencers.
- Versatile False Lash Styles
- The Katy Perry Eylure lash collection offers a range of styles from demure to glamorous, showcasing the trend of versatile false lash options that cater to different consumer preferences and occasions.
- Beginner-friendly Beauty Tools
- The 'Sweetie Pie' pair from the Katy Perry Eylure collection caters to those new to false lashes, illuminating the trend of beauty brands developing user-friendly products to attract and engage beginner consumers.
Sectors Adopting This
- Beauty and Cosmetics
- The collaboration between Eylure and Katy Perry demonstrates the disruptive innovation opportunities within the beauty and cosmetics industry to leverage celebrity partnerships and create unique product lines.
- Fashion and Accessories
- The range of chic falsies in the Katy Perry Eylure collection presents disruptive innovation opportunities for the fashion and accessories industry to incorporate false lashes as an accessory for different styles and occasions.
- Retail and E-commerce
- The availability of the Katy Perry Eylure false lashes on Ulta.com highlights the disruptive innovation opportunities for retail and e-commerce in partnering with celebrities to offer exclusive branded products online.
