Earlier this year, Chevrolet launched a contest asking consumers to create a commercial that would air during one of its Super Bowl spots on Feb. 5, and the automaker has found a winner in 26-year-old Zach Borst.
Zach Borst, an aspiring filmmaker from New York, has created this funny ad that shows a high school student confusing the graduation gift from his parents to be a Chevy Camaro. In the commercial, his parents are actually giving him a mini-fridge, but the excited high school kid jumps up and down, screaming, believing that the yellow Camaro parked in front of the house is his.
As the winner of the ad contest, Zach Borst not only gets his commercial aired during the big Super Bowl game but also receives $25,000. Borst was chosen out of 198 submissions, says AdWeek.
What's Driving This Trend
- User-generated Ads
- Chevrolet's contest shows the growing popularity of user-generated content in advertising, and presents opportunities for businesses to encourage consumer engagement through these campaigns
- Comedic Advertising
- The success of Borst's humorous ad demonstrates the potential for comedic advertising to resonate with audiences and establish brand recognition
- Viral Marketing
- The widespread sharing of Borst's ad on social media platforms indicates the potential for viral marketing to maximize campaign exposure with minimal cost
Who This Affects Most
- Automotive
- Chevrolet's Super Bowl ad contest highlights the automotive industry's continued use of high-profile advertising events to reach consumers and showcase new products
- Media and Entertainment
- Borst's winning ad spotlights the increasing influence of media and entertainment industries on advertising trends, as humorous ads become more prominent
- Advertising and Marketing
- User-generated ads, comedic advertising, and viral marketing techniques demonstrate the disruptive innovation potential for businesses in the advertising and marketing industry
