The H&M Summer 2012 lookbook is inspired by the '50s. Although the fashion itself pays only a subtle tribute to this era, the hair and makeup puts it over the edge. The barrel-wave hairstyle and full face of makeup gives model Frida Gustavsson a look that is part rock and roll, part pin-up girl.
Lensed by photographer Andreas Sjodin, the H&M Summer 2012 lookbook is very cohesive. The color palette is limited to warm shades of cream, pink, maroon and gold with a hint of teal here and there. There is, however, a mix between sporty couture and glamorous retro. Nevertheless, even the more casual jacketed looks are still strikingly elegant while the vintage-inspired dresses and skirts all have contemporary fits.
Key Themes Behind This Trend
- Retro-inspired Fashion
- Opportunity for fashion brands to create collections that pay homage to past eras while still offering modern fits and styles.
- Barrel-wave Hairstyles
- Chance for beauty brands to develop products and techniques that help achieve this vintage hairstyle look.
- Limited Color Palettes
- Potential for designers to experiment with limited color schemes to create cohesive and visually impactful collections.
Where This Applies
- Fashion
- Potential for fashion brands to create retro-inspired collections and incorporate vintage elements into modern designs.
- Beauty
- Opportunity for beauty brands to develop products and techniques that help consumers achieve retro-inspired barrel-wave hairstyles.
- Design
- Potential for designers to explore limited color palettes to create visually cohesive and impactful collections.
