When a group of artists decide to hijack a giant display of urban advertisement you get the Kolotoc 'Merry-Go-Round', and it definitely isn't just your average amusement park ride but a swing that makes a social statement.
Czech artists Vojtech Frohlich, Ondrej Mlady, Jan Simanek and Vladimer Turner put on a playful performance by combining courage and carabiners with a rotating billboard. Using the maintenance ladder the crew rigged up makeshift wooden swings during broad daylight hours and adorned them with balloons to enhance the carnival-style experience.
It's a shame the Prague display isn't something that can be a common sight in countries around the world, but the Kolotoc 'Merry-Go-Round' gains an advantage point for the artists in the war between creativity and commercialization. This clever crew would no doubt win in a swing vote!
What Makes This Trend Stand Out
- Amusement Advertisements
- Combining amusement park rides with advertising can create a unique and engaging experience for consumers.
- Guerrilla Marketing
- Hijacking urban advertising displays with creative installations can make a bold statement and generate buzz.
- Carnival-style Activations
- Creating a playful and festive atmosphere through interactive installations can increase consumer engagement and brand awareness.
Sectors Adopting This
- Advertising
- Advertising agencies can explore the concept of combining amusement park rides with advertising for a unique and engaging approach to advertising.
- Event Planning
- Event planners can create guerrilla marketing installations to generate buzz and interest surrounding events.
- Amusement Parks
- Amusement parks can incorporate carnival-style activations to create a festive and interactive atmosphere for visitors.
