Androgynous Eye-Shadowed Catwalks

The Phillip Lim FW 2012 Show Cooly Bends Genders

The Phillip Lim FW 2012 show was a collection of grungy, yet wearable pieces.

The show was in an open studio concept with ragged pillars, and the viewers lined up too-close together, making the experience of the clothing more intimate. The traditional textures of the attire was nicely contrasted with the eccentric use of black eye shadow on the models. While the tailoring of the pieces was masculine, the overall silhouette of the series was feminine. The one-sleeved sweater scarves frequently featured were particularly effeminate. All of this was combined with huge, chunky boots. The juxtaposition of hyper-masculine and feminine traits is a refreshing twist. Memorable pieces include a blue rubber-lined tweed coat, a sheer rain coat and the high-waisted, ankle-bearing trouser that seemed to be a staple of the collection.

The Phillip Lim FW 2012 was a delicate balance of elegant silhouettes and tough textures.

Androgynous Fashion
The trend of combining masculine and feminine traits within fashion could lead to new clothing designs disrupting the gender binary.
Unconventional Makeup
The use of different makeup techniques and products, such as black eyeshadow on models, could disrupt traditional beauty standards in the makeup industry.
Intimate Fashion Shows
Adopting the open studio concept and having viewers line up too-close together for a more intimate experience could become a common way to showcase fashion designs and disrupt traditional fashion show formats.

Who This Affects Most

Fashion Industry
The fashion industry can utilize the trend of androgynous fashion and unconventional makeup to create disruptive designs, as well as adopting intimate fashion shows to showcase their creations.
Beauty Industry
The beauty industry can capitalize on the trend of unconventional makeup and incorporate it into their product offerings to disrupt traditional beauty standards.
Event Planning Industry
The event planning industry can adopt the concept of intimate fashion shows and implement them in other event formats, potentially disrupting traditional event planning practices.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 56%
Freshness 8%

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