Top tennis stars Jo-Wilfried Tsonga, Caroline Wozniacki, Gilles Simon and Ana Ivanovic have come together in a Melbourne back alley to play a game of 'stické tennis' as part of the adidas 'The Game is the Game' campaign.
The adidas 'The Game is the Game' campaign's first challenge of 2012 revolves around the 2012 Australian Open in Melbourne, says PSFK. Adidas closed off a graffiti-covered street alley to allow the tennis champs to play a game of 'stické tennis,' which is a 19th-century British sport similar to tennis that is played in an enclosed court. Caroline Wozniacki described the day as "so much fun." She went on to add, "Playing off the walls was tough at first, but once we got the hang of it we all had a great time."
Adidas also had graffiti artists, break dancers and DJs come out for the event. Watch the video to see everyone in action.
What Makes This Trend Stand Out
- Interactive Sports Marketing
- Creating unique and interactive sports campaigns that engage fans and athletes in non-traditional ways.
- Reviving Retro Sports
- Bringing back and reinventing vintage or lesser-known sports to attract a new generation of fans and participants.
- Street Culture Collaboration
- Partnering with urban artists and performers to infuse street culture elements into sports events and campaigns.
Sectors Adopting This
- Sports Marketing
- Opportunity to design innovative and immersive campaigns that defy traditional sports marketing norms and captivate target audiences.
- Sports Apparel
- Potential for creating retro-inspired sportswear lines that blend modern functionality with nostalgic aesthetics.
- Event Management
- Chance to incorporate street art, dance, and music elements into sports events to create unique and memorable experiences for attendees.
