Dsquared2's Fall collection debuted at Milan Men's Fashion Week 2012.
The line is a hunky mashup of Canadian style, with refined Italian tailoring. Each article is meticulously rendered, with great attention to detailing. The entire collection is sultry and smoking hot, exaggerated by the models carrying cigarettes down the runway. The show's bad boy appeal was taken to the next level with a traditional school room as the back drop. The theme is witty and playful, playing up the smug attitude of the models and the fierce clothing. Pink Floyd's 'The Wall' played throughout the show, leaving a feeling of looming rebellion.
Memorable pieces include fuzzy crew neck sweaters in throw-back '70s hues and bedazzled jacket sleeves. The designers are a set of twins from Toronto, drawing their inspiration from travel, and their seven siblings. The Dsquared2's website says of the designers, “Born in Canada, living in London, made in Italy”. This was definitely a memorable show for Milan Men's Fashion Week 2012.
Why This Trend Is Growing
- Classroom-inspired Fashion Shows
- Fashion runways using unconventional backdrops such as school rooms or classrooms to add a playful and witty theme to fashion shows.
- Mashup Style
- Designers incorporating multiple styles or cultures into their collections to create unique and eye-catching fashion pieces.
- 70s Throwback Fashion
- Fashion designers using throwback fashion from the 70s in their collections to evoke nostalgia and create memorable pieces.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can explore using unconventional backdrops or themes to create memorable fashion shows and collections.
- Design Industry
- The design industry can look for ways to incorporate multiple cultures or styles in their work to create unique and interesting designs.
- Marketing Industry
- The marketing industry can use throwback styles or themes to evoke nostalgia and create emotional connections with audiences in their campaigns.
