The Opera Tavern, a restaurant located in London, England, has found a way to utilize its social media presence in a fun and unique way. The diner has begun to offer exclusive meals via passwords that can only be found on its Twitter account. One night a month, the Opera Tavern announces a secret burger cooked with gourmet ingredients via Wweet. To enjoy the secretive burger, a patron merely needs to ask for Pierre, the manager, to tell him the password.
Through this initiative, the Opera Tavern has found a way to target a new demographic and generation. In one fell swoop, the restaurant will also increase its Twitter following, since it is creating value for this community. The Opera Tavern ensures that its followers contributes to the business as well.
What's Driving This Trend
- Social Media Secret Meals
- Restaurants using social media to offer exclusive meals and experiences to their customers through codes and special passwords.
- Social Media Engagement Strategy
- Restaurants offering exclusive deals and experiences to their customers via social media to increase engagement and following.
- Gourmet Burger Trend
- Restaurants offering gourmet burger experiences to attract customers and cater to their tastes and preferences.
Who This Affects Most
- Food and Beverage Industry
- Restaurants can use this social media strategy as a way to differentiate themselves from competitors and increase customer engagement.
- Technology Industry
- Technology companies can develop social media platforms or applications that enable businesses to offer these exclusive deals to their customers.
- Marketing Industry
- Marketing firms can partner with restaurants to create social media campaigns that cater to a specific target audience and create buzz around the restaurant.
