Bezeq Israel Telecom, Israel's largest phone company, launched a Kosher phone service. The service will block calls from adult chat networks and other naughty or "improper" numbers. The service has been offered free and has been approved by Israel's leading rabbis.
The service is targeted at the ultra-orthodox but will be open to anyone.
Implications - This service may block inappropriate calls to children but the fact is, most cell phones and networks already do a pretty good job with security. It's more important that Internet security gets beefed up, considering that children go online more often than they talk on phones. Anti-virus software, anti-malware and other blocking innovations are areas to develop and explore in order to truly help parents protect their children.
Why This Trend Is Growing
- Improved Internet Security Software
- Developing and exploring anti-virus software, anti-malware and other blocking innovations can better help parents protect their children online.
- Targeted Security Solutions
- Tailoring security software to specific target audiences and industries, like the ultra-orthodox Jewish community, can create niche markets and increased demand for specialized security solutions.
- Proactive Privacy Measures
- Creating and publicizing proactive privacy measures by companies can increase consumer trust and loyalty in their brands.
Industries Being Reshaped
- Security Software
- Developing and improving security software can create a more robust and effective software market.
- Niche Markets
- Creating niche markets and increasing demand for specialized security solutions can lead to new business opportunities in specific industries.
- Telecommunications
- Integrating privacy and security measures into telecommunications services and products can increase customer satisfaction and loyalty.
