If the movie Paranormal Activity had a commercial break, the Cornflakes Advert would be in there. This sketch video by Worm Hotel puts the healthy cereal Cornflakes in the whole new perspective that leaves one in terror and never wanting to eat Cornflakes ever again.
The video begins with a man eating cereal and quick editing flashes to creepy images of him screaming in terror. As the dramatic music builds the man appears to be going crazy while rubbing his face and shoveling in the crunchy cereal. Then the man slouches against the wall with a look of horror on his face as a creature in a black hood and no face crawls up the stairs. The creature cries out in a satanic voice "cornflakes!" and the man yells back in agony "cornflakes!"
The Cornflakes Advert ends with the tagline "Cornflakes, have you forgotten what happens?" I don't think anyone who watches this video will ever forget what happens.
Key Themes Behind This Trend
- Horror-themed Advertising
- Exploring horror elements in advertising campaigns to create memorable and impactful experiences that resonate with viewers.
- Subversive Marketing
- Challenging traditional marketing norms by using unsettling or disturbing content to captivate audiences and provoke strong emotional reactions.
- Psychological Disruption
- Harnessing psychological techniques in advertising, such as fear-inducing imagery and suspenseful storytelling, to leave a lasting impression on consumers.
Where This Applies
- Food and Beverage
- Finding innovative ways to market food products, using unconventional and unexpected approaches to stand out in a crowded market.
- Advertising and Marketing
- Creating unique and attention-grabbing campaigns that break the mold and generate buzz for brands.
- Entertainment
- Drawing inspiration from horror and suspense genres to create immersive and memorable experiences for audiences in the entertainment industry.
