The ‘No Sleep Til Brooklyn’ editorial centers around a dark hotel. Glamorous, the fashion showcased throughout the photo shoot is fit for the quintessential city girl who works all day and plays all night. Daring and sophisticated, the looks alternate between ultra glam and subtly casual.
Lensed by New York-based fashion photographer Hadriel Gonzalez, the No Sleep Til Brooklyn editorial was shot for J People Magazine. The photo shoot was styled by fashion editor Carla Loo, who chose bold pieces like a sheer dress strategically covered by a fur jacket and vibrant velvet pants.
The rockstar hair and makeup done for the No Sleep Til Brooklyn editorial was created by Marika Anka. These finishing touches add to the shoot’s overall nonchalant vibe.
What's Driving This Trend
- Dark Hotel Shoots
- Opportunity for hotels to offer photo shoot packages for fashion brands or individual clients, targeting the luxury and fashion industries.
- Glamorous Fashion Editorials
- Disruptive opportunity for luxury fashion editorials to combine bold and daring pieces with subtle casual styles, appealing to city girls who work hard and play hard.
- Rockstar Hair and Makeup
- Innovative opportunity for fashion and beauty industries to create nonchalant and edgy looks that represent today's fast-paced lifestyle of a city worker.
Who This Affects Most
- Hospitality
- Hotels have an opportunity to offer photo shoot packages to luxury fashion brands or individual clients, by showcasing their unique properties as backdrops for dark and glamorous photo shoots.
- Fashion
- Luxury fashion brands can combine bold and daring pieces with subtle casual styles, adding an edgy twist to their collections to appeal to the modern-day city girl who works hard and plays hard.
- Beauty
- Beauty brands can create strategic partnerships with fashion brands to showcase their latest hair and makeup looks that cater to the fast-paced and nonchalant lifestyle of city workers.
