Loose fitting, asymmetrical and draping, postmodern styles are just as popular this year as they were last judging from the recent showing of the Estúdio FRAME Fall/Winter 2012 collection.
In addition to its avant-garde tailoring, the line also focuses heavily on the use of refined geometric patterns, jersey materials and bold pops of colors in the red family. The hip line of casualwear is made up of sportier pieces, including track blazers and trousers and fine knits. Many of the styles feature longer silhouettes and a slouchy construction, and Estúdio may even be the first brand to introduce a slouchy pair of socks. One thing is for sure, the rocking style of this new Estúdio FRAME collection is sure to be a success when it hits stores later this year.
Why This Trend Is Growing
- Postmodern Styles
- Disruptive innovation opportunities include incorporating postmodern aesthetic and draping techniques into traditional menswear.
- Refined Geometric Patterns
- Disruptive innovation opportunities include creating innovative ways to incorporate geometric patterns into menswear designs.
- Bold Pops of Colors in the Red Family
- Disruptive innovation opportunities include experimenting with bold and vibrant colors within menswear collections.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities include exploring new materials and techniques to create relaxed and comfortable menswear.
- Retail
- Disruptive innovation opportunities include adopting new retail strategies to market and sell the Estúdio FRAME collection effectively.
- Textiles
- Disruptive innovation opportunities include developing new fabrics and materials that combine comfort with avant-garde tailoring.
