The Casely-Hayford S/S 2012 lookbook is elegant and quirky with sophisticated styles that have a distinctive preppy flair. This stunning menswear collection is showcased in a gentleman-approved photo series that successfully fuses classic British menswear with modern sportswear styles. Suited looks are juxtaposed against casual staples, making for an academic-inspired editorial that pushes fashion boundaries.
The Casely-Hayford S/S 2012 lookbook is shot in multiple interiors that showcase an aristocratic aesthetic of excess, luxury and status. This backdrop successfully complements elegant pieces. A multitude of structured coats, boldly hued shirts and suited sets make up the crisp collection that merges bold color prints and hues with timeless textures. Designer Charlie Casely-Hayford explores texture and eccentric patterning as inspiration for the advertorial shoot that does not only sell clothing but a way of life.
Image Credit: Casely-Hayford
What Makes This Trend Stand Out
- Academic-inspired Menswear
- Opportunity for designers to merge classic British menswear with modern sportswear and create a distinctive preppy flair.
- Texture and Pattern Exploration
- Innovative ideas for designers to experiment with patterns and textures to add eccentricity to their collections.
- Aristocratic Aesthetic
- A chance for fashion companies to create an editorial campaign that showcases an aristocratic aesthetic of excess, luxury and status.
Sectors Adopting This
- Fashion
- Opportunity for the fashion industry to create a blend of classic British menswear with modern sportswear styles.
- Textile
- Innovative textile designs and patterns can be created by exploring eccentric patterning inspired by the Casely-Hayford lookbook.
- Luxury Goods
- A chance for luxury companies to promote the aristocratic aesthetic of excess, luxury and status in their products and campaigns.
