The 2012 presidential election has kicked off and the Obama 'Runway to Win' campaign showcases just how much support President Obama is getting from fashion designers across the United States. The Obama family, especially Michelle Obama, has been associated with fashion over the years, so a campaign like this definitely makes sense.
The Obama 'Runway to Win' campaign features collaborations from some of the nation's top fashion designers, including Tracey Reese, Marc Jacobs, Rachel Roy, Jason Wu and Diane von Furstenberg. These designers have come together to create apparel and accessories, with pieces like T-shirts, pullovers and bags that support "Obama 2012."
The designs for the Runway to Win campaign have been released on the campaign website, but check out the gallery here to see some of the top pieces such as Thakoon's printed scarf and Tory Burch's printed tote.
Key Themes Behind This Trend
- Fashion Designer Campaigns
- Fashion designers collaborating with political campaigns could become a disruptive innovation opportunity.
- Celebrity-inspired Apparel
- Creating apparel and accessories inspired by celebrities like the Obamas presents a disruptive innovation opportunity for the fashion industry.
- Political Brand Collaborations
- Collaborating with political campaigns to create branded merchandise offers a disruptive innovation opportunity for fashion designers.
Where This Applies
- Fashion
- The fashion industry could benefit from collaborating with political campaigns and creating celebrity-inspired apparel.
- Political
- Political campaigns could collaborate with fashion designers to create branded merchandise and increase their reach.
- Merchandising
- The merchandising industry could explore opportunities to create political campaign merchandise through collaborations with fashion designers.
